Welcome to BNI, the world’s largest business referral organizations.
At BNI, we believe that sustainable business growth requires a strong network built on trusted relationships, as well as opportunities to receive quality business referrals.
To support this, we provide a positive, professional, and structured Referral Marketing Program.
By using and practicing this platform, we aim to help you steadily improve your business skills and further expand your business together.
BNI BLOSSOM Chapter, Japan’s first-ever fully bilingual English-Japanese chapter, will serve as a bridge between Japan and the world and contribute to business growth both in Japan and globally.
Through BNI Online™, you can experience a sophisticated Referral Marketing platform.
It professionally and systematically creates both a cooperative framework among executives and business owners, and opportunities to generate business through referrals.
You can visit and participate in BNI chapter meetings online.
Building trustworthy business relationships is the foundation of business success.
BNI membership is designed to help members build long-term relationships by deepening and developing those connections through our core value, Givers Gain®.
Each referral member actively supports your success, as well as your contribution to other members.
When growing your business, building trusted relationships is more essential than ever.
As a BNI member, in addition to learning from mentors and other business professionals, you can access and take a wide range of educational content through BNI Academy, our exclusive learning center.



BNI is one of the world’s largest business referral organizations, founded in 1985 by Dr. Ivan Misner.
BNI provides a structured system and environment where executives and business owners can exchange referrals with one another.
BNI members build trusted relationships within groups called “chapters,” which are made up of dozens of executives and business owners, and provide referrals to one another.
BNI operates based on the philosophy of Givers Gain®. This means that “those who give will receive”—when you act for the benefit of others, those benefits will eventually come back to you.
In BNI chapters, members help one another grow their business revenue, creating positive results for all members.
BNIでは「チャプター」と呼ばれるグループで毎週ビジネスミーティングを実施し、リファーラル(紹介)を提供し合い、ビジネスを生み出しています。
チャプターへは各専門分野より1名のみ参加できます。競合他社は参加できないルールとなっていますので独占的にビジネスできます。
BNIコネクトのオンラインネットワークを介して、世界中の27万人を超えるメンバーと繋がります。
BNI’s mission is to help members grow their businesses.
Through a structured, positive, and professional Referral Marketing Program, BNI provides members with opportunities to build long-term, meaningful relationships with high-quality professionals across a wide range of fields.
Changing the Way the World Does Business™
Givers Gain® — “Those who give will gain” — is the philosophy of BNI.
“How can I help you?” is the key phrase we use when starting a business relationship.
Networking is about building positive and strong relationships.
It is not about selling. It is about cultivating trust, just as you would cultivate a field.
We enhance our knowledge and skills while increasing our own value.
By creating and following a learning plan to become the person we aim to be, we can achieve our goals.
Tradition is our foundation, and innovation creates opportunities.
By strengthening our own footing, we can make our own lives—and the lives of those around us—better.
People, opportunities, and wealth are drawn to those who can view their circumstances, others, and themselves in a positive light.
The only way to build trust is to make promises and keep them.
By accepting a leadership role, keeping your promises, and following through to the end, you demonstrate what you truly value.
We express our gratitude to the people around us.
This is extremely important in building organizations and communities.
By mastering the art of recognition and appreciation, we can build a strong network of relationships.